Originally from Chicago, I’m a senior copywriter in Los Angeles with 12 years of experience creating campaigns for brands like Pepsi, Gatorade, Doritos, Whole Foods, Pokémon, and Mint Mobile — including one where we put a dude in a speedo on national TV to prove Mint’s coverage.
I’ve partnered with Paramount to track down real guys named Ethan Hunt and challenged them to live up to their super-spy name for Mission: Impossible, worked with Alex Trebek to launch Jeopardy! on mobile, helped develop Pokémon’s Super Bowl campaign, and even coined Fritos’ official tagline.
I love big, fun ideas with real emotion underneath, and I’d love to help you bring your next project to life.